IAV Automotive Engineering Expands Strategy with the appointment of Christopher Middlemass

02.08.2011 // The Experienced Automotive Leader Is IAV's Director of Business Development.

Chris Middlemass will be responsible for leading the strategy and business development sector at IAV's North American subsidiary, IAV Automotive Engineering in Northville, MI.
Middlemass has over 30 years of experience in the international automotive industry in technologies including turbochargers, turbo application, ignition systems and air systems.

Andy Ridgway, president of IAV Automotive Engineering, invited Middlemass to take on this responsibility because of his technical expertise and his incredible reputation in the industry. “The restructuring and growth of IAV offers us many opportunities to approach the market with our diverse service offerings.  I look forward to working with Chris to increase awareness of this with our customers,” states Ridgway.

Previous Executive Positions with Jaguar Racing, Federal Mogul, Honeywell Turbo and AVL Powertrain

Previously, he held the position of Chief Engineer with Tom Walkinshaw Racing, responsible for the turbocharged engines utilized in the Jaguar Sports Car Racing team.  He moved from here to Federal Mogul becoming the European Engineering Manager responsible for ignition system product development and customer approval.  The move to Honeywell Turbo as Product Marketing Director resulted in a transfer to Michigan where Middlemass was successful in developing a market for turbochargers in light vehicles.  Most recently Middlemass was a Business Development Director with AVL Powertrain developing strong relationships across the industry.

Middlemass holds a Bachelors of Science degree in Mechanical Engineering from Durham University in the UK and a Masters in Business Administration from Manchester Business School in the UK.

“I am excited to join IAV and to be involved with this great group of talented Engineers.  I look forward to working with our customers and developing the capabilities to provide the most effective and efficient engineering services organization,” states Middlemass.

About IAV
IAV Group is an engineering and technical consultancy servicing the global automotive industry with over 4,500 employees worldwide. As a recognized leader in the specification, design, development, validation and production launch of advanced vehicle and powertrain systems, IAV Inc. deploys a leading team of technical experts, engineering tools and program processes from its North American technical center in Northville, Michigan.