"Our corporate design didn't go with us anymore, our image was still dominated by our origins from the world of academia", says Kurt Blumenröder, IAV President and CEO. "In the 25 years or more since the company was founded, we have become a global player in automotive development – this is also something we want to make clear with our new brand appearance on the market.”
“Systematically developing a brand naturally also involves corporate design. We will continue to strengthen the IAV brand, emphasizing what we're capable of and how well we do it", says Burkhard Heise, Head of Marketing at IAV.
Concentrated Expertise Unmatched Anywhere Else in the World
"IAV developers provide our clients with support from the initial concept to the start of production and beyond", Blumenröder adds. "And we can provide a range of expertise that’s unmatched anywhere else in the world – IAV has specialists in every aspect of vehicle engineering." In future, the broad palette of blue shades in the company's new corporate design will also reflect and give visual punch to IAV's comprehensive portfolio.
The new appearance has consciously been given a clean and striking look, creating a safe port of call in the rapidly developing automotive industry.
The design’s modern and fresh appearance reflects the dynamics and zeitgeist of automotive engineering. Apart from continually optimizing the internal combustion engine, IAV also develops innovative solutions for hybrid and electric vehicles – making an important contribution to providing sustainable mobility to the automobile industry with a long-term competitive edge.
Employing over 4,500 members of staff across the globe, IAV is one of the leading engineering partners of the automotive industry. The company has been developing innovative concepts and technologies for future vehicles for over 25 years. Core competencies include production-ready solutions in all fields of electronics, powertrain and vehicle development. Clients include all of the world's premier automobile manufacturers and suppliers. In addition to development centers in Berlin, Gifhorn and Chemnitz, IAV also operates from other locations in Europe, Asia as well as North and South America.