IAV at CES 2019 in Las Vegas

A Journey Towards Digital Mobility

      A Journey Towards Digital Mobility

      Also in 2019 IAV will once more be presenting ist vision of the future of digital mobility.

      Our vision for tomorrow’s digital mobility is taking shape

      Connectivity and autonomous driving are two of the greatest driving forces behind future mobility. They will play a major role in defining how we move about in future. Increasingly, driving itself will no longer be the key task. Vehicle occupants become passengers, vehicles become means of transport and driving pleasure will take on completely new connotations. The whole automotive industry is facing a revolutionary paradigm shift. 

      Usability, comfort and what to do during the journey are aspects that are growing increasingly important and will play a crucial role in terms of the success of future mobility services. Entertainment, service and safety are the key pillars. It goes without saying that IAV is forging ahead with the development of future mobility in all its facets in order to present our customers with bespoke solutions.

      IAV will be presenting a selection of the latest developments at the CES 2019 in Las Vegas. We’ll take you on a fascinating journey towards tomorrow’s digital mobility. Come and joins us.


      Up-to-date. Up to you.


      Architecture to Adapt

      Nearly all current vehicle models are connected with the internet one way or another. Even so, many users miss functions that work almost automatically on other Internet of Things (IoT) devices: regular updates and bug fixes, upgrades of functional scope throughout the life cycle, adjustments to individual needs and integration in the user-centered digital eco-system.

      IAV's "Up-to-Date. Up to You." demonstrates possibilities and limitations for enhancing the flexibility and customization of modern vehicle architecture by exploiting the full potential of current open standards such as Classic AUTOSAR and Adaptive AUTOSAR.

      We use this flexibility. Artificial intelligence (AI) algorithms let us improve comfort functions such as the automatic trunk lid in an integrated, user-centered digital eco-system consisting of smart phone, vehicle and internet.

      Adaptive functions and architectures let us exploit the potential of modern vehicle architectures to integrate the vehicle into the user's digital eco-system as a genuine IoT device. Regular upgrades and updates are then just as normal as adaptation of the vehicle functions to the user’s needs.

      Upgradable End-to-End Function Concepts

      Current function concepts are increasingly integrating the vehicle into the user's digital eco-system and act as a platform for the automotive and IT domains. Upgrades dynamically extend the functional scope as and when needed, also including interfaces for third-party providers. Taking an integrated approach to functional design, our experts develop flexible, upgradable functions that also meet the typical automotive requirements in terms of safety and availability.

      Service-Oriented Architecture for Flexibility

      Service-oriented architecture (SOA) consistently champions open standards in order to enhance flexibility and reduce development complexity at the interfaces. The close relationship between function and hardware architecture prevailing in the car permits highly efficient implementation of functions, but offers only limited flexibility. Future architectures will be caught in the trade-off between these two paradigms: in the end, they will have to offer an integrated solution. Thanks to our experience with classic and service-oriented concepts, we develop architecture solutions for integrating the automotive and IT domains in the Internet of Things (IoT).

      Algorithms and AI for Adaptive Systems

      The user's desire for an individual driving experience is met by integrating methods based on artificial intelligence, resulting in functions that adapt to the user's specific characteristics and needs. Vehicle handling can be simplified, for example, by detecting human gestures that are linked with basic vehicle functions, such as opening and closing the trunk. Further customization can be achieved by analyzing the user's behavior while driving. The vehicle learns to anticipate what the user will want and suggests possible outcomes such as changing the driving profile setting, or even implementing this automatically.

    • IAV Messestand: NP-13

      3150 Paradise Rd
      Las Vegas, NV 89109, USA
      North Plaza/ Gold Lot

      IAV at CES – Where To Find Us

      Exhibition Times

      Tuesday, January 8:
      10 a.m. - 6 p.m.
      Wednesday, January 9:
      9 a.m. – 6 p.m.
      Thursday, January 10:
      9 a.m. – 6 p.m.
      Friday, January 11:
      9 a.m. – 4 p.m.


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