A Journey Towards Digital Mobility

IAV at the International Congress Advances in Automotive Electronics

      A Journey Towards Digital Mobility

      Under the banner “A Journey Towards Digital Mobility”, IAV was presenting nine showcases and four demonstrator vehicles at the International Congress on Advances in Automotive Electronics 2017.

      We are currently witnessing the most exciting phase in the history of automotive engineering: vehicles and IT are merging ever more closely. Soon, automobiles will be “always on”, i.e. permanently connected to the internet. As part of the Internet of Things, they will then exchange data with the cloud and mobile devices, permitting completely new services and making everyday routine noticeably easier for users. IAV was taking you on a journey towards the future of mobility at the International Congress on Advances in Automotive Electronics 2017 (June 27–28, 2017 in Ludwigsburg, Germany).

      IAV has a clear vision of tomorrow’s vehicles. We are working on a car that seamlessly connects the digital world with personal mobility. Mobile devices and data from the cloud will match the vehicle to the needs of occupants, create a pleasant atmosphere and make traveling as safe and as comfortable as possible. Join in!

      Up-to-Date. Up to You.


      Architecture to Adapt

      Nearly all current vehicle models are connected with the internet one way or another. Even so, many users miss functions that work almost automatically on other Internet of Things (IoT) devices: regular updates and bug fixes, upgrades of functional scope throughout the life cycle, adjustments to individual needs and integration in the user-centered digital eco-system.

      IAV's "Up-to-Date. Up to You." demonstrates possibilities and limitations for enhancing the flexibility and customization of modern vehicle architecture by exploiting the full potential of current open standards such as Classic AUTOSAR and Adaptive AUTOSAR.

      We use this flexibility. Artificial intelligence (AI) algorithms let us improve comfort functions such as the automatic trunk lid in an integrated, user-centered digital eco-system consisting of smart phone, vehicle and internet.

      Adaptive functions and architectures let us exploit the potential of modern vehicle architectures to integrate the vehicle into the user's digital eco-system as a genuine IoT device. Regular upgrades and updates are then just as normal as adaptation of the vehicle functions to the user’s needs.

      Upgradable End-to-End Function Concepts

      Current function concepts are increasingly integrating the vehicle into the user's digital eco-system and act as a platform for the automotive and IT domains. Upgrades dynamically extend the functional scope as and when needed, also including interfaces for third-party providers. Taking an integrated approach to functional design, our experts develop flexible, upgradable functions that also meet the typical automotive requirements in terms of safety and availability.

      Service-Oriented Architecture for Flexibility

      Service-oriented architecture (SOA) consistently champions open standards in order to enhance flexibility and reduce development complexity at the interfaces. The close relationship between function and hardware architecture prevailing in the car permits highly efficient implementation of functions, but offers only limited flexibility. Future architectures will be caught in the trade-off between these two paradigms: in the end, they will have to offer an integrated solution. Thanks to our experience with classic and service-oriented concepts, we develop architecture solutions for integrating the automotive and IT domains in the Internet of Things (IoT).

      Algorithms and AI for Adaptive Systems

      The user's desire for an individual driving experience is met by integrating methods based on artificial intelligence, resulting in functions that adapt to the user's specific characteristics and needs. Vehicle handling can be simplified, for example, by detecting human gestures that are linked with basic vehicle functions, such as opening and closing the trunk. Further customization can be achieved by analyzing the user's behavior while driving. The vehicle learns to anticipate what the user will want and suggests possible outcomes such as changing the driving profile setting, or even implementing this automatically.

    • Forum am Schlosspark Ludwigsburg

      Stuttgarter Straße 33–35
      71638 Ludwigsburg

      Where to find us


      Forum am Schlosspark Ludwigsburg
      Stuttgarter Straße 33–35
      71638 Ludwigsburg

      Exhibition hours

      Tuesday, June 27
      8.30 a.m. – 9.00 p.m.

      Wednesday, June28
      8.50 a.m. – 4.00 p.m.


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