Overview – Drive2Shop
On average, people today spend two and a half years of their lives in the car. Added to this, a further two years go on shopping. CarCommerce makes it easy to combine both activities as a way of winning back precious time for doing other things in life.
In January, at CES in Las Vegas, IAV is presenting Drive2Shop, a unique CarCommerce platform. Drive2Shop immediately makes vehicles an essential part of the newly emerging smart cities. Connected with local retailers and service providers, the platform finds sought products and services and orders them. Navigated directly to the next supplier or provider, this lets consumers check off their shopping list while out on the road.
Unlike mail order, there is no need to invest leisure time looking for and ordering products. Instead of waiting ages for them to be sent or having to pick them up from a parcel depot, they can opened, inspected and, if they fail to meet expectations, given back straight away.
This link gives car manufacturers modern added value for their vehicles and provides valuable and high-frequency communication with the customer.
For brick-and-mortar retailers and service providers reliant on omnichannel sales in the age of digital markets, CarCommerce will create a sales market worth billions. The new sales network gives them access to a customer segment that has previously bypassed retailers.
Ultimately, society in general will benefit from the intelligent shopping assistants: through fewer journeys, resulting in significantly lower emissions, such as CO2, pollutants and noise, as well as much-reduced fuel consumption.