Car and IT Are Merging

10.12.2015 // Soon the living room and office will be finding their way into the vehicle – a development IAV is actively pushing forward. Increasing vehicle connection with the driving environment and the Internet is a further focus of our work. At CES, we will be picking up on both of these central trends and, in cooperation with partners, present solutions that can go into volume production even tomorrow.

New Entertainment Platform for Cars

Virtually unlimited access to films, TV channels, apps and games on the road: IAV and NetRange are presenting a new platform at CES for digital value-added services in the car. The OSCAR software developed by NetRange provides access to an extensive selection of films, games and other apps, including car-related web services. IAV can integrate OSCAR into existing platforms for infotainment systems.

All rights for using contents with OSCAR have been clearly defined – so there is no need for OEMs and content providers to enter separate agreements with each other. In addition to this, all of the data generated, e.g. for Europe, will only be stored in Europe or in line with the specifications of the OEM, ensuring data privacy.

Solutions from NetRange have stood the test on millions of the world’s top smart TV brands. In cooperation with IAV, the company also wants to get digital added-value services into the vehicle too. They will let OEMs stand apart from their competitors, strengthen brand loyalty on the part of customers and get in direct contact with them.

Opening up Synergies between Cloud and Vehicle

At CES, IAV and another partner will be presenting a new solution that can provide a connected vehicle with additional information on its surroundings and driving environment. The additional information will bring greater convenience and reliability to highly automated driving. This is the key to making productive use of the newly gained time in the vehicle. The cloud will not only get additional vehicle-surrounding and environmental information into the vehicle. It can also give drivers data and services already available to them on their notebooks, tablet PCs or smartphones – such as e-mails, office documents or Internet telephony.