Award Goes to IAV as One of 100 Brands Worldwide

03/18/2013 // Berlin. IAV has been named as one of the world’s most effective rebrands in the “Notable” category of the 2013 REBRAND 100® Global Awards. This is the result of an international adjudicating panel comprising industry experts from companies, such as Unilever, Procter & Gamble as well as non-profit organizations. The award is one of the world’s most-respected branding accolades.

IAV als eine von 100 Marken weltweit ausgezeichnetAs one of the world’s leading engineering companies, IAV gets the “2013 REBRAND 100® Global Award” for its 2011 brand relaunch involving consulting firm MetaDesign. The award is recognition of the most effective brand strategies, relaunches and transformations in enterprises and institutions against the backdrop of the brand being understood as the means to business success. Among the 2013 winners are 35 industries from 33 countries.

The award is given by a panel of international managing directors, brand strategists, designers and academics that changes every year.


REBRAND is the world’s leading address for case studies on the most effective transformations as well as the repositioning, revitalizing and redesign of existing brands wanting to meet strategic goals. REBRAND’s highest recognition for excellence comes in the form of the annual REBRAND 100® Awards featured in such media as The Wall Street Journal, CNN Money, Business Week etc. The full 2013 winners showcase along with further information can be found at

About IAV:

Employing over 5,000 members of staff, IAV is one of the world’s leading providers of engineering services to the automotive industry. The company has been developing innovative concepts and technologies for future vehicles for over 30 years. Core competencies include production-ready solutions in all fields of electronics, powertrain and vehicle development. Clients include all of the world's premier automobile manufacturers and suppliers. In addition to development centers in Berlin, Gifhorn and Chemnitz, IAV also operates from other locations in Europe, Asia as well as North and South America.