The vehicle has become a personal digital space, and user experience is central to its value. Our infotainment and UX capabilities focus on delivering tailored, intuitive, and immersive in-cabin experiences that connect people to technology.

Elevating the Digital Experience Inside the Vehicle

As vehicles evolve into connected digital platforms, the in-cabin experience has become a defining factor in customer satisfaction and brand identity. At IAV USA, we engineer infotainment and UX systems that are intuitive, immersive, and intelligent—blending entertainment, connectivity, and control into a seamless user journey.

From system architecture to interface design and cloud integration, our solutions are built to adapt to user preferences, support emerging technologies, and integrate with broader vehicle systems. Whether you're developing a next-generation infotainment platform or enhancing an existing HMI, we deliver the expertise to bring your vision to life.

Infotainment Systems

Seamless Integration of Entertainment, Information, and Control
We build modular platforms designed for dynamic deployment, efficient updates, and system compatibility.

We design infotainment platforms that deliver rich multimedia experiences and real-time connectivity.

• System architecture and integration for navigation, media, telephony, and vehicle functions
• Multimedia support for high-quality audio, video, and interactive content
• Personalization features that adapt to user profiles and regional content needs

Connectivity and Networking

Always Connected, Always Informed
We enable seamless communication between the vehicle, the cloud, and personal devices.

• Smartphone integration with Apple CarPlay, Android Auto, and proprietary systems
• Cloud services for streaming, navigation, and over-the-air updates
• Wi-Fi and Bluetooth connectivity for in-vehicle internet access and device pairing

User Interface (UI) Design

Intuitive Interfaces That Reflect the Brand and the Driver
We create digital interfaces that are both functional and emotionally engaging.

• Configurable dashboards and control layouts tailored to user preferences
• Touchscreen and gesture control for intuitive interaction
• Haptic feedback systems that enhance usability and reduce distraction

Voice Recognition and Control

Hands-Free Interaction for a Safer Drive
Our voice systems enable natural, accurate, and multilingual communication between driver and vehicle.

• Voice command integration for infotainment, navigation, and vehicle control
• Natural language processing for conversational interaction
• Multi-language support for global deployment

Augmented and Virtual Reality

Immersive Technologies That Enhance Awareness and Engagement
We explore immersive technologies that redefine how users interact with their vehicles.

• Augmented reality displays for navigation and safety overlays
• In-cabin virtual reality environments for entertainment and training
• Mixed reality solutions that blend physical and digital experiences

UX Optimization and Ergonomics

Designing for Comfort, Clarity, and Personalization
We ensure every interaction is intuitive, accessible, and aligned with user expectations.

• Ergonomic design principles that prioritize comfort and cognitive ease
• Iterative testing with real users to refine features and interfaces
• Adaptive UX systems that learn from behavior and adjust accordingly

Safety and Compliance

Enhancing Experience Without Compromising Safety
We embed safety and regulatory compliance into every infotainment and UX solution.

• Alignment with global HMI, distraction mitigation, and accessibility standards
• design strategies that minimize cognitive and visual load
• Integration of emergency assistance features such as SOS and eCall

Integration with ADAS and Autonomous Systems

A Unified Experience Across Manual and Automated Modes
We ensure infotainment systems complement and enhance advanced driver assistance and autonomous features.

• Seamless coordination between infotainment, ADAS, and vehicle control systems
• Shared interfaces and logic that support transitions between manual and automated driving
   

Discover our ADAS Solutions

Innovation Through Research and Collaboration

We invest in continuous research and strategic partnerships to stay ahead of evolving user expectations.

• Exploration of AI, machine learning, and edge computing for personalization and intelligence
• Joint development with OEMs, Tier 1s, and technology partners
• Investigation into next-generation display, interaction, and content delivery platforms