Agriculture is undergoing a profound transformation: digitalization, automation, and intelligent connectivity are changing how machines are operated, maintained, and linked together. At Agritechnica 2025, IAV showcased technological innovations that drive this transition – always with the aim of simplifying workflows and using resources more efficiently.   

Highlights included intuitive voice control with IAV VoiceMind, digitalized maintenance processes enabled by the IAV Service Cloud, and modular operating concepts that can be flexibly adapted to different system architectures. With IAV Mela, an AI-based virtual validation tool, autonomous functions can be safely and efficiently tested and optimized – an important step toward self-operating agricultural machinery.   

Cybersecurity also played a key role: IAV presented its solutions for protecting connected agricultural systems that increasingly rely on data communication and cloud services.   

Our videos offer fascinating insights into these technologies and the people behind them – take a look and see how IAV, together with partners and manufacturers, is shaping the future of agriculture.